The creation of wording that is accessible to the reader without specialist knowledge, matches the tone of voice of the brand it represents and yet leaves no room for interpretation is something that our people have been doing for most of the last decade. Simply put, you will not find a law firm better at doing this than us. 

When it comes to getting your product – goods, services or a combination of the two - to market, you need to pay careful attention to the legal relationships you form at every interface. With your customers, your distributors, retailers and resellers, your suppliers, your bank, your advisors and everybody else with whom you may end up dealing. Commercial work is really all about contracts - the legal term for an agreement that can be enforced by the courts, should the need arise. If you’re in business, you will be entering into contracts everyday, whether you intend to or not. And every contract brings with it some level of risk. The important thing is that you know where you stand and you accept the risk levels you’re incurring. It’s our job to make sure that those risks are reduced or mitigated as much as possible and that you understand exactly what it is that you’re committing to. Commercial terms that you put in place with your customers need to match your tone of voice. If you’re B2B, legalese may be fine, though if you regard your brand as disruptive, the wording of your legal documents may be the proof of the pudding, so to speak. And of course, if your customers are mainly owner-managed businesses, they won’t appreciate having to hire a lawyer to explain to them what your terms mean. If you’re dealing with consumers, you must be prepared to adopt terms and conditions that are written in plain English - or face the possibility that a court will ignore them. This is a difficult task for a lawyer to carry out because as a species, we’re trained to use technical language for the sake of precision. Writing creatively doesn’t come easy to us. If you need help with plain English documentation, you’re in luck. *particular is one of the few firms in the country - perhaps the world - that can genuinely claim to be an expert in plain English drafting. Founded by an experienced lawyer who had previously worked in marketing and, frankly, always fancied himself as a copywriter anyway, we have honed our skills in this most delicate of tasks. The creation of wording that is accessible to the reader without specialist knowledge, matches the tone of voice of the brand it represents and yet leaves no room for interpretation is something that our people have been doing for most of the last decade. Simply put, you will not find a law firm better at doing this than us.

*PARTICULAR PEOPLE